AP Micro marginal utility and consumer choice key terms

This study set covers key terms related to marginal utility and consumer choice in AP Microeconomics, helping students understand essential concepts for the exam.

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What is marginal utility?

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Marginal utility is the additional satisfaction or benefit received from consuming one more unit of a good or service.

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Quiz(32 questions)

Question 1 of 32

1. What is the definition of marginal utility?

Terms in this Study Set(32)

Marginal Utility Concepts(16)

What is marginal utility?

Marginal utility is the additional satisfaction or benefit received from consuming one more unit of a good or service.

Define diminishing marginal utility.

Diminishing marginal utility refers to the decrease in additional satisfaction as more units of a good are consumed.

True or False: Total utility can decrease.

False. Total utility can increase or stay the same, but it cannot decrease.

Fill in the blank: The principle of __________ states that consumers will continue to consume until marginal utility equals price.

equimarginal utility.

How does marginal utility affect consumer choice?

Consumers allocate their budgets to maximize total utility by purchasing goods until the marginal utility per dollar spent is equal.

What happens when marginal utility is zero?

When marginal utility is zero, consuming additional units of a good provides no additional satisfaction, leading to no further consumption.

Cause → Effect: As consumption increases, marginal utility _________ .

decreases.

Compare total utility and marginal utility.

Total utility is the overall satisfaction from consumption; marginal utility is the change in total utility from consuming an additional unit.

What is the formula for marginal utility?

Marginal Utility (MU) = Change in Total Utility / Change in Quantity.

Example: If consuming a third slice of pizza adds 3 utils and the second added 5, what's the marginal utility of the third?

3 utils.

What does it mean if marginal utility per dollar spent is higher for one good?

It indicates consumers will buy more of that good to maximize total utility.

True or False: A good can have high total utility but low marginal utility.

True. This often occurs with essential goods consumed beyond a certain quantity.

Fill in the blank: The law of __________ states that as consumption increases, marginal utility declines.

diminishing marginal utility.

When should a consumer stop purchasing an additional unit?

A consumer should stop when the price of an additional unit equals its marginal utility.

What happens if the marginal utility of a product exceeds its price?

Consumers will buy more of that product until the marginal utility equals the price.

How does the concept of marginal utility help explain consumer behavior?

It shows how consumers make decisions based on the additional satisfaction they expect from each unit of a good.

Consumer Choice and Demand(16)

What is consumer choice?

Consumer choice refers to the decision-making processes that consumers use when allocating their resources to purchase goods and services.

True or False: Consumers always make rational choices.

False. Consumers may act irrationally due to biases or incomplete information.

Fill in the blank: The ______ curve shows the relationship between price and quantity demanded.

demand

What is a budget constraint?

A budget constraint represents the combinations of goods a consumer can afford given their income, prices, and preferences.

Comparison: Normal goods vs. inferior goods.

Normal goods: demand increases with income. Inferior goods: demand decreases with income.

What does the law of demand state?

The law of demand states that, all else equal, as the price of a good decreases, the quantity demanded increases.

Cause → Effect: Increase in consumer income.

Effect: Demand for normal goods typically increases.

What is the substitution effect?

The substitution effect occurs when consumers replace cheaper goods with more expensive ones when prices change.

True or False: Price elasticity of demand is always negative.

True. Price elasticity of demand measures responsiveness and is negative due to the inverse relationship between price and quantity demanded.

What is a Giffen good?

A Giffen good is a type of inferior good for which demand increases as its price rises, violating the law of demand.

What is marginal utility?

Marginal utility is the additional satisfaction or benefit gained from consuming one more unit of a good or service.

Fill in the blank: _______ goods experience an inverse relationship with price.

Normal

How does consumer preference affect demand?

Consumer preferences shape their choices, influencing the quantity demanded for certain goods based on tastes and trends.

Example: If pizza prices drop, what happens?

Quantity demanded for pizza increases due to the law of demand.

What is total utility?

Total utility is the overall satisfaction received from consuming a certain quantity of goods or services.

Comparison: Elastic vs. inelastic demand.

Elastic demand: quantity demanded changes significantly with price changes. Inelastic demand: quantity demanded changes little with price changes.

Questions in this Study Set(32)

1. What is the definition of marginal utility?

A.The additional satisfaction from consuming one more unit.
B.The total satisfaction from all units consumed.
C.The decrease in satisfaction from consuming less.
D.The overall happiness from a good.

2. What does the term 'utility' refer to in economics?

A.Satisfaction or pleasure derived from consumption
B.The total cost of producing goods
C.The income level of consumers
D.The amount of goods available for sale

3. Which of the following best describes diminishing marginal utility?

A.Increased satisfaction with more consumption.
B.The same level of satisfaction regardless of quantity.
C.Decreased additional satisfaction with increased consumption.
D.Total utility remains constant.

4. Which of the following best describes the concept of opportunity cost?

A.The cost of the next best alternative foregone
B.The total expenditure on a good
C.The fixed costs of production
D.The government-mandated price for a good

5. True or False: Total utility can ever decrease.

A.True
B.False
C.Only if consumption stops.
D.Only during price drops.

6. True or False: Consumers will always choose the option that maximizes their total utility.

A.True
B.False
C.Depends on the price levels
D.Only for luxury goods

7. Fill in the blank: The principle of __________ states that consumers will continue to consume until marginal utility equals price.

A.diminishing returns
B.equimarginal utility
C.marginal cost
D.total utility

8. What is the law of diminishing marginal utility?

A.Utility decreases as more of a good is consumed
B.Utility increases with more consumption of any good
C.Total utility is always constant
D.Marginal utility is always negative

9. How does marginal utility influence consumer choices?

A.Consumers buy based on total cost.
B.Consumers prioritize high total utility goods.
C.Consumers maximize utility by equalizing marginal utility per dollar.
D.Consumers ignore marginal utility in their purchasing.

10. Which of the following is NOT a factor that influences consumer choice?

A.Consumer preferences
B.Income level
C.Market price
D.Production technology

11. What does it indicate when marginal utility is zero?

A.Consumers are satisfied and will not buy more.
B.Consumers are indifferent to additional units.
C.Consumers will buy as long as they can afford it.
D.Consumers will increase their consumption.

12. How does an increase in the price of a substitute good affect the demand for a product?

A.It decreases the demand for the product
B.It has no effect on demand
C.It increases the demand for the product
D.It causes a shift in the supply curve

13. Cause → Effect: As consumption increases, marginal utility __________.

A.increases
B.decreases
C.remains constant
D.fluctuates

14. What is the primary reason for the downward slope of the demand curve?

A.Substitution effect and income effect
B.Decreasing costs of production
C.Increasing consumer income levels
D.External economic factors

15. How do total utility and marginal utility differ?

A.Total utility is about overall satisfaction; marginal utility is about the change in satisfaction from one more unit.
B.They are the same concept.
C.Total utility only applies to necessities; marginal utility applies to luxuries.
D.Total utility measures cost; marginal utility measures price.

16. Which of the following best illustrates a normal good?

A.Demand increases as consumer income increases
B.Demand decreases as consumer income increases
C.Demand remains unchanged regardless of income
D.Demand is completely elastic

17. What is the formula for calculating marginal utility?

A.MU = Total Utility / Quantity
B.MU = Change in Quantity / Change in Total Utility
C.MU = Change in Total Utility / Change in Quantity
D.MU = Total Utility - Quantity

18. What is the effect of a decrease in consumer income on the demand for inferior goods?

A.Demand increases
B.Demand decreases
C.No change in demand
D.Demand becomes perfectly inelastic

19. If consuming a third slice of pizza yields 4 utils and the second slice yielded 6 utils, what is the marginal utility of the third slice?

A.4 utils
B.2 utils
C.6 utils
D.10 utils

20. True or False: Giffen goods violate the law of demand.

A.True
B.False
C.Only in certain markets
D.They are too rare to consider

21. What does it mean if the marginal utility per dollar spent is higher for one good compared to another?

A.Consumers will choose to buy less of that good.
B.That good is more expensive.
C.Consumers will buy more of that good to maximize utility.
D.Total utility must be lower for that good.

22. What happens to the quantity demanded of a good when its price rises, according to the law of demand?

A.Quantity demanded increases
B.Quantity demanded decreases
C.Quantity demanded remains constant
D.Quantity demanded becomes elastic

23. True or False: A good can have high total utility but low marginal utility.

A.True
B.False
C.Only for luxury items.
D.Only for essential goods.

24. In terms of consumer choice, what is a 'budget constraint'?

A.The limit on the consumption of goods based on income and prices
B.The maximum price that can be paid for a good
C.The minimum requirement for purchasing a good
D.The total income available for spending

25. Fill in the blank: The law of __________ states that as consumption increases, marginal utility declines.

A.equilibrium
B.diminishing marginal utility
C.supply and demand
D.constant returns

26. If the price of a good decreases, what effect does this have on the quantity demanded?

A.Quantity demanded decreases
B.Quantity demanded increases
C.No effect on quantity demanded
D.Quantity demanded becomes inelastic

27. When should a consumer stop purchasing an additional unit of a good?

A.When the total utility is maximized.
B.When the price of the good exceeds marginal utility.
C.When they run out of money.
D.When the marginal utility equals the total utility.

28. Which of the following terms describes a situation where demand does not change significantly with price changes?

A.Elastic demand
B.Inelastic demand
C.Perfectly elastic demand
D.Unitary elastic demand

29. What occurs if the marginal utility of a product exceeds its price?

A.Consumers will buy less of that product.
B.Consumers will stop buying that product.
C.Consumers will increase purchases until marginal utility equals price.
D.Consumers will consider alternatives.

30. What does 'marginal utility per dollar' refer to?

A.The satisfaction gained from consuming one additional unit relative to its cost
B.The total utility divided by the total expenditure
C.The total satisfaction from all purchased goods
D.The utility derived from saving money

31. How does the concept of marginal utility explain consumer behavior?

A.Consumers make choices based on total utility only.
B.Consumers weigh the additional satisfaction from each unit against its cost.
C.Consumers rely on marketing rather than utility.
D.Consumers ignore personal preferences.

32. Which of the following situations best illustrates the concept of the substitution effect?

A.A consumer buys more apples when the price of apples decreases.
B.A consumer decides to buy a more expensive brand of cereal instead of a cheaper one.
C.A consumer continues to buy the same amount of soda even as its price increases.
D.A consumer stops buying steak and opts for chicken when the price of steak rises.

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